Come to Alpharetta and visit Georgia’s iconic reef store. Pure Reef is one of Atlanta’s original aquarium stores in the metro area. We have been here to serve all of your marine life needs since 1986. Our team consists of extremely passionate and experienced hobbyists. The marine fish hobby is one that evokes a sense of wonder, delight, and fascination. At Pure Reef, we are dedicated to providing you with an extraordinary visit to our store. Our clean, modern store showcases some of the most spectacular fish, corals, and aquarium supplies available.
Our goal is to educate the beginner and enhance the knowledge of the experienced. We are genuinely interested in the success of our customers and will always treat them as our reef family.
This is one the best family owned business to go to for your saltwater fish and corals. They are so welcoming and helpful as soon as you walk in. The fish are well taken care of, you’ll love your fish experience coming to pure reef.
An amazing store with a fantastic selection of stock, but MOST importantly, an OUTSTANDING staff that caters to all knowledge levels in the hobby. Easily gave me the information I needed, to go from 0 to a stocked reef tank, at a reasonable price!
Well put together shop with many people ready to help. I purchased my aquarium, some equipment and coral from Pure Reef and the experience is always positive. There's always someone knowledgeable and excited to help. They even sent a hand written thank you card in the mail after I purchased from them. Five star service. Thanks for a great shop.
This store has just about everything you could need or want for any saltwater aquarium. This place is large. They have a real focus on quality and it shows in their product line and their aquatic life that they have available. Also, what really sets this establishment apart from its competitors is their level of knowledge and know how. Most of the staff have their own saltwater aquariums, on display, for others to see at the store. So it really shows their level of passion for this hobby. I trust these guys and have taken the drive to see them for just about everything for my tank often. I also live almost an hour and a half away and I am willing to drive through atlanta traffic to get to them.
Absolutely phenomenal. I'm new to the hobby and have been to dozens of fish stores from central Florida all that way to Atlanta in the past 12 months. Absolutely best selection and very friendly and helpful staff. Pricing is extremely considerate of their top tier quality. Will be my new reefing store from now on. Thank you.
This place is awesome and I couldn't be happier that I found them. I live in Dallas so to drive to this place takes an hour and fifteen minutes without traffic but it is so worth the drive. Their facility is gorgeous and they have so many things that I can only find online when compared to other stores. I got the chance to meet the wife of the owner and their son Matt. Wow can’t say enough. The entire staff is incredibly knowledgeable and friendly. I am totally new to the hobby and have felt knocked down for it sometimes but not here. They make sure that whatever question you have gets answered and they make you feel at home. I won’t go anywhere else!