Welcome to Pure Reef
Atlanta’s Destination for Living Art
From pulsing softies to show-stopping SPS, our tanks aren’t just displays, they’re proof of what your home reef can become. Since 1986, Pure Reef has helped Atlanta turn living rooms into living oceans with expert guidance, healthy livestock, and gear we trust.
Please Select A Product Below
New to reef-keeping?
Start smart, skip the stress. Get beginner-friendly builds, hands-on setup help, and a simple path to your first thriving reef, so you can proudly share your tank with friends and family.
Already reef-obsessed?
Hunt rarities, dial in performance, or design a statement piece. Explore curated corals, advanced equipment, custom aquarium design, and professional maintenance to take your display from great to unforgettable.
What our customers are saying
D. Joseph
“These guys are the best. From the very beginning they were patient with me, answered all my questions and took the necessary time to help me pick out my very first salt water tank. 2 months into this hobby, I can say these guys/girls, top to bottom are A+.”
M. Kelly
“My son has some special needs and the staff went above and Beyond to make him happy and answer any questions he had. They even let him feed some bottom feeders. I completed my tank build and was thrilled with my experience. My family will be coming back. Such a great experience from the entire staff.”
Isabella C.
“And might I just say WOW, the staff is amazing, always ready to answer every question, even when they are busy. Super knowledgeable. And they really treat you like family. The store was super clean. We live about an hour from the store and never have an issue making the drive for this scale of product, knowledge and customer service.”
Plan Your Visit
Don’t forget to bring your water samples and photos!
Today’s Hours:
Monday – Friday:
Tuesday:
Saturday:
Sunday:
11 am – 7 pm
CLOSED
10 am – 6 pm
1 pm – 5 pm
See it. Learn it. Take it home.
Visit our Alpharetta showroom to get inspired by our signature tanks, ask real hobbyists your toughest questions, and leave with a clear plan. Then dive deeper into our blog, join our email list for exclusive drops & care guides, and book a one-on-one consultation to blueprint your dream build.
“Bring the ocean home—beautifully, responsibly, and built to last.”